In order to help high school graduates choose their ideal prom dress and emphasize their authenticity, ELENA LUKA organized an educational event yesterday at the "Rade Jovchevski-Korchagin" high school in Skopje. The high school's ceremonial hall was too small to accommodate the high school graduates from the "Korchagin", "Josip Broz Tito" and "Georgi Dimitrov" high schools who had come to hear advice from top fashion experts on how to look and feel their best on the night they are eagerly awaiting.
"We have discussed the idea of such a presentation in an educational institution for a long time - a topic that is especially relevant for high school graduates, around prom looks. Together with the team of ELENA LUKA and fashion journalist Sani, we created a creative and inspiring presentation for the prom season 2025. The event went great, with a great turnout of students from different schools. The idea for the "Prom Expo" has existed for a long time - it was conceived as a platform where style trends, dress code rules and how high school graduates in Macedonia experience this important day will be discussed. "- emphasized Ms. Elena Pandeva (ELENA LUKA).
ELENA LUKA announced that this event is an introduction to a larger project that will continue in the coming years. She pointed out that the fact that they answered many questions and gained valuable insights into the preferences of young people is very important for this fashion brand. She told the graduates present that the most important thing about the prom night is to be themselves.
"Within the event, we also opened topics about the fashion business, personal ambitions and the key to success in fashion. The most important advice we can give is – be yourself! Self-confidence comes with a look that is authentic to your personality, and ELENA LUKA creates custom-made models that reflect exactly that. Our prom collection is fresh, modern and designed to highlight the best in every grad. The most important thing is to be yourself, and we will create a"What we need, in function of your personality, is to give a quality expression to that day, because you are only graduating once." - emphasized Mrs. Elena Pandeva (ELENA LUKA).
As part of this event, ELENA LUKA also donated a dress for one of the students from Korchagin High School, who has faced a major challenge in her family life during this period, giving away a prom dress of her choice that will be made according to her wishes and the advice of ELENA LUKA's top team.
"Before theI want to thank you for the entire organization and for the help, I also want to thank Professor Tatjana. This period, with the help of ELENA LUKA, will be even more beautiful for me and the prom will remain an evening that I will remember for the rest of my life. Ever since I saw the lavender collection of ELENA LUKA, I really liked it, I know that they will create magic. "- says Ana - Marija Vanchevska - a graduate of the Korchagin high school.
Serious support in the realization of this event was provided by the professor at the "Korchagin" high school, Tatjana Aleksic, who is a long-time collaborator of ELENA LUKA.
"Today we witnessed how love spreads on the airwaves through humanity, I will start with the word humanity and in the month of love, because ELENA LUKA- Elena Pandeva came with her team to Korchagin for humanitarian reasons, to create a prom dress for our student who unfortunately lost both parents. If anything makes her happy, it is the care from other people, from the community, from us teachers. The ceremonial hall of "Korchagin" has never been more beautiful, it is always a center of education. Thanks to the ELENA LUKA team, the graduates received nice directions. Thanks to ELENA LUKA who made a great interactivity here and we came up with the idea to do a survey about what the style of the graduates is." - Professor Tatjana Aleksic emphasized.
At the event itself, a lecture on fashion trends among high school graduates was given by the famous fashion journalist Snezana Sani Bogdanovska, who shared useful information with the high school graduates on an interesting topic that is currently in their focus.
"This was a really nice idea initiated by the ELENA LUKA brand, to help with that sweet struggle of the prom girls to choose the best prom dress. We tried to help them with advice and examples in that choice, to avoid possible fashion mistakes that happen. Things have changed, but one thing remains when proms turn into masquerade balls, instead of the prom girls looking and feeling beautiful, they are limited. Today, the prevailing tendency is for prom girls to look youthful and in line with their age. I hope we helped them at least a little," said Snezana Sani Bogdanovska.
The event at the "Rade Jovchevski-Korchagin" high school showed that prom night is much more than choosing a dress, emphasizing the importance of confidence, style and personal expression. With her support, advice and humanity, ELENA LUKA inspired the graduates to be themselves and find their perfect look to celebrate their authenticity.
Bojana Stevcheska
More photos from the event are available here: